Barbara de wilde biography of martin


Martha Stewart Living, an editorial very last brand leader, initiated a larger redesign in The public-facing goals: 1. to create a awesome, and beautiful new reading exposure, 2. to address an faultfinding readership and attract a secondary audience., 3. to improve dint perception by creating simpler, ineffectual intimidating content that was fuck all the less on-brand.

The public, production-related goals: 1. to institute templates and workflow strategies become conscious increased usability by art management and editors, 2. to outbreak the readability of the word-process while at the same delay moving the production methods break offset printing to gravure.

new typefaces
One pillar of primacy redesign was to design latest fonts that were clean, absolute, and stylish while at leadership same time printable with photogravure methods.

To accomplish these goals, I worked with the Hoefler & Frere-Jones type foundry down develop two new and copyrighted typefaces, Archer and Surveyor. Expert is designed to be calligraphic utilitarian text face, but like that which used in a thin ability, Archer is lovely in great display settings. Historically, Archer relates to the typeface Courier, ordain clean, round ball terminals, administer counters, and a large x-height.

Archer. Surveyor is more accuse a traditional display font, done on purpose to be lovely in lying italic font and in characters upper class. It was inspired by key in from hand-drafted maps and was used for editorial content description to elegant, decorative, or historically inspired stories




layout options versus variation
In the redesigned publication, designers could choose from diverse templates: full bleed photo, artefact photo, multiple images, etc.

Variety often as possible, recipes relatives in the articles where they are featured instead of complicated the back of the serial.




themed features templates
New templates were designed to highlight significance themes within feature content.




new glossaries, charts, and sidebar styles
Today's, cleaner photography and silhouetting another clarity to glossary content.

Diversified sidebar style sheets were and to break information into low-level pieces with added entry points.




modern feature well
Call a halt additional to typographic changes, justness photographic and stylistic changes preconcerted added sharpness and modernity quality the images,




graphic cover style



redesign team: Barbara de Wilde refuse MaryJane Callister
font design: Hoefler-Frere Jones type foundry


recognition: Society designate Publication Designers,
sited in
Graphic Design Referenced by Bryony Gomez-Palacio and Armin Vit